Why Use Print to Engage Mobile Users? –
Why Use Print to Engage Mobile Users?
Technology has changed our lives. We’ve said goodbye to paid email accounts, movie rental stores, maps and public pay phones. Now we use Gmail, Netflix, GPS and (I can’t leave home without it) smart phones.
Many activities have been replaced with the developments of technology. Whatever can go digit – will go digital. However, printed content and media have been around for ages; and will be around for ages.
We have to ask ourselves, why? Why do people still read books, magazines and (at least local) newspapers? Well… to put it simply, it’s the emotional connection people get when holding a book; physically turning sheets of paper and even the smell of glossy magazine pages, which makes print desirable. The explosion in short run, hyper specific magazines testifies to prints’ enduring attraction. Packaging is just getting more and more creative while also becoming ever more important to branding.
This does not mean shoppers and readers have forgotten their mobile devices at all. It’s most likely sitting next to them like a loyal dog waiting for his master’s next command. This is the reason why Inbound and Content Marketing Managers have to remember the importance of traditional (print) marketing and repurpose it to online marketing for their audience.
For Marketing Managers, print offers eye-catching, tangible and non-intrusive content for their audience. Print may be the ultimate inbound/content marketing channel. And Linkz capitalizes on the print channel. Linkz is a print to mobile system, (available free on iOS and Android) that links print to online content from an image, advert, package and even posters.
The only catch is there are no ugly QR codes to spoil a reader’s experience. From your printed image, the mobile user gains compelling content on your products and services. Think of Linkz as a fresh approach to getting your content noticed by smartphone users. Think of Linkz as a beautifully illustrated book jacket that catches a browser’s eye, that entices him to pick up the book, then to read a few pages, and finally to buy the book. This is Linkz – moving your smartphone audience from browsing to engagement.
Photo courtesy of Digimarc.