Situation

Cleaning product range popular with institutions and contract cleaning companies. A wide range of cleaning solutions for varying applications.
Also a ‘Cleaning Academy’ that produces a lot of content and is on hand to train cleaners and answer questions.

Challenge

• Products sold through wholesale channel that restricts access to end users.
• These products are complex and specialist and often used by people with poor English. Find a way to easily educate and connect with the users, in their preferred language.

Linkz Solution

By creating a clear Call-to-Action on the product users are encouraged to download and scan.
• Microsites to be offered in a range of languages that are likely to fit the target audience and provide easy access to usage information.
• Allow end-users to tap into the educational material available and open dialogue with training academy.

Result

• New insights into effectiveness and geographic coverage.
• Better product use resulted in greater satisfaction.
• Continuous expansion of content in pay-offs.
• Closer connection of actual products with social media campaigns.