Smoking Cessation organization wanted a smart, easy and effective way to reach smokers with tips on how to quit, where to get more info and even hotlines to call for help in quitting.
- Messaging needed to be pervasive – help had to always be hand whenever the smoker reached for a cigarette.
- Organization wanted to put the message directly onto the pack of cigarettes but could not legally compel brands to allow QR codes or other marks onto their cigarette packs.
Scan the existing (EAN or UPC) barcode on the cigarette pack with the Linkz app. Using the EAN code meant no need to amend existing packaging. Inform consumers about scanning option via a sustained Social Media campaign using social channels and by using Linkz Smart Links™ like http://be.linkz.im/1177Rok on social media to get folks to download the app easily.
- Smokers given information, tools, and support for quitting straight from the cigarette pack.
- The subversive and unique application appealed to the Cessation organization.