What is Product Enhancment

Linkz Product enhancement is inexpensive innovation to help your customers and end-users buy and use your products (and services.)

Pre-sales – give your prospects the right information straight away so they have confidence in what their buying

Post-sale – give your end-users the right information on how to use you products with videos, data sheets and more.

Triggers that work well include EAN barcodes, QR codes or even invisible marks only our app can see.

Benefits include:

  • Reduced printing costs 
  • Reduced Support costs
  • Multi-lingual support
  • Changing and adding info is super quick
  • Can enhance products already on shelves or in the market.

How Does it work.

With Linkz (scan the barcodes above with the free Linkz Code Scanner) consumers can scan products to get real time, up to date, relevant product information. Brand owners use triggers on the packaging or label like the UPC/EAN codes already on the product, QR’s codes (they’re making a comeback!) or invisible watermarks.

Examples of pre-sales can be videos of the product in action, required accessories to make you product perform to specification, even testimonials.

Examples of post-sales support could be training videos, forums, data sheets, SDS forms, and even chat and live support.

What are the benefits of Linkz Product Enhancement?

  • Reduced printing costs
  • Reduced Support costs
  • Multi-lingual support
  • Changing and adding info is super quick
  • Can enhance products already on shelves or in the market.

Which brands should use SKU Marketing?

  • Are your consumers passionate about a cause or activity your product supports and they want to learn more?
  • Do you have a story to tell that your consumers would love to hear?
  • If your product supports sustainability or environmental goals – tell them what you do.
  • Is your audience multi-lingual or do you sell in different countries and need local language support? All consumers want to know about your product in their local language – give them your story in their language.

If your product and consumer fits one or more the above, you should look into SKU Marketing. 

Customers lifetime value (CLTV)

Increase CLTV by informing your customers about the benefits of your products. Consumers buy products – not brands – so let your products engage the consumer and help them see the real deal behind the brand. Let your products speak for themselves.

The result:

Increased sales and reduced support costs while increasing customer satisfaction and accelerated product development.

Contact us to find out how you can reach your customers when they have your product in hand!