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Smart_Packaging_3x2
2017-03-23
Credit: McDonald’s / Ad Age

Ad Age has a great round up of domain experts talking about how packaging is becoming a digital platform – Brands Are Making Packages the Media of the Future.

Everyone from Kodak (remember them?) to the GMA (Grocery Manufacturers Association) to Unilever to the WPP digital agency Rockfish talk about how they see the packaging go beyond the shelf and becomes a gateway into the interested consumer’s life.

 

 

Marketing tips for new craft brewers and any company trying to ride a wave GMA (Grocery Manufacturers Association) and Herseys’ gets it

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