Situation

Semper sells their healthy, nutritious infant foods and formula all over the world. But parents outside of Sweden don’t know how to prepare traditional Swedish Välling and other traditional healthy Swedish infant foods.

Challenge

Without increasing supply chain complexity and production costs, give international customers information and Swedish lifestyle tips that highlights Semper’s brand and products.

Linkz Solution

Using Linkz, Semper can encode many different triggers to deliver their marketing goals without increasing production costs or complexity. Semper can encode their brand images or EAN codes on every variation of the their infant food. Customers and distributors can scan the package to find out more about that product, join the Semper club loyalty scheme or provide feedback to Semper. Linkz detects the phone’s language setting and can deliver local promotions in local languages to users.

Result

Semper can now reach out to their consumers in a uniquely personal way. When a mother buys Välling for infants, she probably wants more information about how to raise the healthiest child possible.

Now any customer in the world can learn about Swedish ways of child rearing, but in their local language with videos, special promotions and other local content.