Linkz joins line up at European Packaging Conference –
Linkz joins line up at European Packaging Conference
Linkz has been invited to speak at the Top Packaging Summit, the largest packaging conference in Europe, taking place on 22-23 October in Helsingborg, Sweden.
Last year’s conference and exhibition attracted an audience of over 300 industry professionals drawn from 22 countries.
Robert Berkeley, Chairman of Linkz will speak on one of the key subject themes at the conference: “Technology adding real consumer value and brand loyalty.” Under discussion will be how trigger technologies such QR codes, invisible watermarking and NFC chips are being taken up by FMCG brands on packaging. Examples will be given of how they provide consumers with access to mobile digital content, and allow marketers to track key customer data.
Screenshot courtesy of Top Packaging Summit