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2018-07-04

B2B, News

Is your job done when the purchasing manager signs the purchase order?

Once your end-user has your products in hand – do they know how best to use ’em?

The end-user needs to be guided on your products best features just like they were using a consumer app. Training, SDS’s, videos, offers and even surveys are all things your end-user (and you) need – but you’re probably not providing them.

On a very high level there are three main goals of a successful onboarding process:

  • Shorten the amount of time and effort required to learn to use your product most efficiently.
  • Make it easier for the end-user to do their job successfully with your product.
  • Educate users on new ways to do their job – hopefully with your product but not necessarily.

B2B has been slow to address the end-user with modern tools – mobile phones. And today it is so easy, fast and cost-efficient for you to reach the end user if you give them the tools to be the best they can be.

Action plan to consider: Gather all the training material you have on your product and classify into 3 categories:

  1. Helps the end-user (training videos, tips, and tricks, live support tools),
  2. Helps end-user’s management team (SDS’s, order forms etc) and lastly,
  3. what helps you (related products, accessories, etc.)

Create a mobile-friendly web page with above info and create a QR code that points the page. Inform your customers!! So often suppliers simply neglect to inform buyers of the tools available.

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