Food supplements are commodity products in a very competitive market. This brand recently launched and has to build market awareness with a very engaged, loyalty driven and focused consumer base.
- Present something extra with the product so that it has added value to the consumer, and therefore compares favourably in a very crowded market.
- Allow varying content to be easily added to bring consumer back to the product.
Invisibly encode the back labels on the packaging, so as not to impact the branding on the main label.
Scanning the back label allows you to
- Get product advice & dosage,
- Workout zone with new exercises ever week
- New product line announcements
- Charity donation/engagement
Campaign built a direct connection between consumer and product, removing the opacity of the retail channel. Email newsletter sign-ups increased significantly.