Newly launched craft beer Big Hug is looking to capitalise on an energetic and supporting customer base and offer customers incentives to try alternative lines in the range
Create a method for rewarding customers by tapping into their tech-savvy and hipster characteristics and apply campaign through various trigger points.
Invisibly encode the labels on the bottles, beer mats and beer pump clips, with an unobtrusive and brand-aligned way to indicate the interactivity.
Consumers scan the bottle labels and access live interactive content, including:
- Other lines to try
- Instant sign up to loyalty scheme
- Ordering information
Early trials indicate a positive response from drinkers and the pub being a great environment for offline-to-online trigger engagement.