Craft Beer Loyalty
Newly launched craft beer Big Hug is looking to capitalise on an energetic and supporting customer base and offer customers incentives to try alternative lines in the range
Create a method for rewarding customers by tapping into their tech-savvy and hipster characteristics and apply campaign through various trigger points.
Invisibly encode the labels on the bottles, beer mats and beer pump clips, with an unobtrusive and brand-aligned way to indicate the interactivity.
Consumers scan the bottle labels and access live interactive content, including:
- Other lines to try
- Instant sign up to loyalty scheme
- Ordering information
Early trials indicate a positive response from drinkers and the pub being a great environment for offline-to-online trigger engagement.