The Royal Navy’s On The Front Line official calendar is published each year by the MOD in support of its monthly Navy News to engage active and retired personnel, as well as drive recruitment.
Within the usual budget constraints look at ways of extending the value and message, whilst engaging a wider and younger audience.
Invisibly encode the images throughout the calendar and bring it to life.
Scanning each image delivers up-to-date information, for example
- More detailed information on the featured vessel
- Multi media video and content
- Offers and discounts
- Notification and priority advice on forthcoming events
The New Interactive 2016 calendar format provides a way to bring the calendar to life and deliver mobile friendly multi-media content in a way that can be updated easily for each month