There are two routes for printing companies to be successful –
There are two routes for printing companies to be successful
The first of these is to produce print more and more efficiently. It’s the only way to keep up with the relentless price pressure from today’s buyer. Unfortunately, it is extremely hard to stay as efficient as the market demands. Worse, you’ll rarely be seen as anything more than a commodity supplier.
The other route is to start offering services of real value to your clients. Traditionally, this has been done through services such as web to print and fulfilment. These have been ways to reduce company costs. However, to be a really valued supplier it is more useful to be able to help your clients grow their businesses.
One route to business growth is “active print”.
What is Active Print?
Active print allows consumers to scan a piece of print and gain access to relevant information. The scanning takes place via a free app on the consumer’s smartphone. The piece of print can have an invisibly watermarked image or an old fashioned QR code. Here’s what happens when a scan has been made.
See more at: http://profitableprintrelationships.com