What is SKU Marketing
SKU Marketing is the growing trend to talk to and engage with consumers by product (via its SKU/barcode) or by product range.
Individual products talking to individual consumers at home or where and when they want to engage, in shops, on the go or at home.
How Does it work.
With Linkz (scan the barcodes above with the free Linkz Code Scanner) consumers can scan products to get real time, up to date, relevant product information. Brand owners use triggers on the packaging or label like the UPC/EAN codes already on the product, QR’s codes (they’re making a comeback!) or invisible watermarks.
What are the benefits of SKU Marketing?
Consumers get real time, relevant information about a product they have a genuine interest in, while they have it in their hands. Consumers want info about THAT product – not about the brand or cross selling – and SKU Marketing helps consumers understand THAT product so they can make informed choices.
For the brand owner, “activating” or diverting barcodes is simple, fast and cheap. Importantly, it enables a direct relationship between a brand and consumer which is normally controlled by the retailer.
Which brands should use SKU Marketing?
- Are your consumers passionate about a cause or activity your product supports and they want to learn more?
- Do you have a story to tell that your consumers would love to hear?
- If your product supports sustainability or environmental goals – tell them what you do.
- Is your audience multi-lingual or do you sell in different countries and need local language support? All consumers want to know about your product in their local language – give them your story in their language.
If your product and consumer fits one or more the above, you should look into SKU Marketing.
Customers lifetime value (CLTV)
Increase CLTV by informing your customers about the benefits of your products. Consumers buy products – not brands – so let your products engage the consumer and help them see the real deal behind the brand. Let your products speak for themselves.
SKU Marketing in Summary
SKU Marketing can be as ephemeral as Snapchat or as persistent as your product itself. It’s about today’s message. It’s about the moment. An individual message to an interested individual consumer – Now, with the product, and your brand, in their hands.
Contact us to find out how you can reach your customers when they have your product in hand!